Thank you, Mr. Hu, and thank you, Oasis.
Let me just walk you through our results for 2023.
Some of the numbers that I'm going to quote, you can find them in our results release as well as our online presentation. Impacted by 2 significant regulatory policy changes in 2023, specifically, the pricing rate change and commission cap at the bancassurance channel, the life insurance industry in China witnessed a roller-coaster ride in terms of premium growth. Starting with single-digit growth in the first quarter, it soared to double-digit growth in the second quarter due to the pull-forward demand prior to the pricing rate adjustment. What we saw was then a reversion to single-digit growth in the third quarter and ultimately negative growth in the fourth quarter. Overall, we saw a 10% year-on-year increase for the entire year of 2023 at the industry level. Amidst the dual pressures of sluggish performance on both the liability and investment side, major insurers are expected to experience a significant decline in profitability, as indicated by the 15% negative growth in average profit of the listed companies in the first 9 months of 2023. Against this backdrop, Fanhua continues to outperform the industry with stable performance. In 2023, we achieved RMB 16.1 billion in total life insurance premium, which is a 30% increase year-on-year. And net income to shareholders reached RMB 280 million, up almost 18% year-on-year. Overall, we are very pleased with our financial results given the backdrop of a challenging macro and insurance industry environment in 2023.
More importantly, we are particularly proud of the strategic execution we have carried out to achieve these results. Throughout 2023, we successfully executed each strategic initiative as we had planned. We firmly believe that these strategic achievements will set us on a higher quality and sustainable growth path. I would like to highlight 4 key strategic achievements that we saw in 2023.
Firstly, our strategic focus on improving our agent quality and productivity produced significant results and is the major driver of our success in 2023.
Our MDRT and [ 100,000 ] premium agents have emerged as major contributors to our growth. These agents saw productivity increasing by 15% and 10%, respectively, and they accounted for 65% of our total first year premium, up by 9 percentage points from 2022. These achievements helped offset the significant decline in overall agent number, a metric that we are no longer focused on and is also an industry-wide trend.
Secondly, we saw significant achievements in our digital technology empowerment. Based on the digital infrastructure built on big data intelligent algorithm, Fanhua has built an industry-leading digital empowerment system, covering 5 major systems, including operational support and management empowerment, professional growth and IT promotion system, customer management system, customer service system and transaction support system. Among the many important tools in our digital system, in 2023, Fanhua focused on strengthening digital marketing empowerment for functions such as digital avatar, intelligent recommendation systems, insurance AI assistance and intelligent customer marketing. It helps our salespeople achieve intelligent management across these areas. The cost reduction and efficiency improvement brought by the digital empowerment that we have built, our efficiency increased significantly over 2023.
If you look at our operating expense ratio, it decreased from 29.4% to 25.7%. Agents who frequently use our system have productivity that is 1.6x higher than those who do not use the system.
Thirdly, our open platform strategy accounted for over 30% of our total new business. By the end of 2023, we have signed contracts with 854 channels and an increase of 63% from the last quarter of -- the third quarter of 2023. These partnerships contributed to a total first year premium of over RMB 1.1 billion, accounting for over 32% of our total new business. There are also insurance companies, human research consultancy agencies and numerous other 2B channels expressing their interest in further collaboration with us to use our open platform system and digital tools to sell life insurance in their main business. Fourthly, our service-oriented ecosystem continues to take shape with evident results.
We have developed a robust ecosystem beyond just life insurance, covering trust service, family office, health care and wellness, overseas asset allocation, education, tax consulting, family affairs processing, et cetera, providing customers with a rich experience scenarios and substantial support to our sales agents in insurance marketing.
During 2023, we held 256 family office consultants training sessions [indiscernible], certifying more than 1,200 family office advisers who have since served a total of 500 families in assisting them to set up a total of 450 trusts with total asset value exceeding RMB 5.6 billion and facilitating approximately RMB 100 million in first year premium. By the end of 2023, more than 20,000 FRP or Fanhua Retirement Planners have been trained and certified.
During 2023, nearly 300 visits to our continuing care retirement community were organized, helping nearly 1,000 customers lock-in rights for long-term stays in these retirement communities. And more than 4,000 customers obtained rights for these retirement communities across the nation, helping to achieve over RMB 600 million in first year premium. At the end of 2023, Fanhua has trained and certified more than 20,000 policy trusteeship experts serving more than 130,000 policy trustee families with 630,000 policies under trusteeship, generating cross-sell and upper sales to 30,000 customers, facilitating about RMB 550 million in first year premium.
Lastly, we have made significant progress in our global expansion strategy. Since the establishment of our 2 joint ventures with Asia Insurance in Hong Kong in October, the insurance brokerage company has completed the formation of its core business team and signed contracts with about 10 major insurance companies in Hong Kong, ensuring the ability to meet diverse customer needs. Operations officially commenced in early February for our insurance broker business.
On the technology side, we are actively engaging with a number of insurers and we're confident that our technology business will have [indiscernible] milestones in 2024.
Looking ahead, for 24, the insurance industry, especially the independent intermediary channel will face a series of challenges and opportunities. Due to the significant uncertainties surrounding the specific timing and extent of the implementation of the requirement for consistency in reported and actual fees in the independent intermediary channel, we are unable to make precise predictions regarding our annual performance targets.
However, what can be anticipated is that whilst the regulatory change may lead to short-term pains, you also bring important opportunities for the development of our open platform.
Our strategic focus in 2024 will include number one, continue to build a professional and specialized sales team. We aim to increase our market share by growing the number of high-quality agents, particularly MDRTs, taking advantage of the market consolidation opportunity that is likely to arise as a result of the commission cap to be implemented. Number two, enhance our capabilities to serve high net worth individual clients.
We will continue to build out our service ecosystem, supplementing our offerings in financial services to education, elderly care and overseas travel. Number three, bring in high-quality assets, while going global, accelerating our internationalization and digitalization process.
We have been invited by a number of insurers to set up operations in Macau and Singapore. And lastly, we will pursue M&A opportunities to achieve horizontal and vertical integration.
Given our strong financial position with over RMB 1.4 billion in net cash and the backing of our potential strategic shareholder, Singapore White Group, we are probably the most well resourced intermediary in the region with the capacity and capability to undertake attractive and accretive M&A opportunities, both inside and outside of Mainland China. This concludes my presentation, and I'll hand the session back to Oasis. Thank you.