[Foreign Language] Hello, everyone. Welcome to Yunji's second quarter 2022 earnings call. [Foreign Language] During the second quarter, we successfully navigated through the uncertainties and the volatility for about by the challenging macro backdrop, widespread resurgences of the pandemic and related control measures affected a number of major cities across China. In the face of these headwinds, we retained our focus on optimizing our platform’s user experience while upholding our social responsibility to ensure users received outstanding fulfillment services and timely delivery often the urgent free media orders. We nimbly and proactively deployed our logistic resources.
For example, in some [indiscernible] reach our extra delivery service to those providers, such as [indiscernible] Express who service remained unaffected by the pandemic. Furthermore, we optimize our inventory structure by transferring products between warehouses to ensure they’re ready availability for delivery to use it. [Foreign Language] As in time our supply side was also affected by the macro headwinds to certain effect including down product could not be released from customers or shipped out from factories in those regions severely affected by the pandemic. Unfortunately, this means that these products were not available for projects on our platform during the originally expand promotional period. Since during this year, the situation is going to be improved and our supply and our cross-border logistics change have both gradually recumbent.
Our private label product inventory has now been delivered, securing sufficient stock for merchandise sales during the last two quarters. Furthermore, we have taken pre-emptive measures to mitigate potential future COVID-related supply chain disruptions by increasing our inventories of a private label product and cross-border merchandise. [Foreign Language] During the first half of this year, we adhere to our strategy often developing inclusive private label products, actively enriched our productive offerings and developed a variety of fresh user centric product.
Our retail brand continues to contribute to the diversification and arrangement of the productive categories.
During the first half of 2020, we developed more than 10 original new products for weight management, skincare and body revitalization under our private label. These innovative products are scheduled to be launched in profession [ph] platform. Meanwhile, we upgraded our product formulas with the positive results.
Our second-generation fruit and vegetable pressed candy reaching the milestone of five million sales within one minute and 10 million sales within 20 minutes upon it launch on June the 14, 2022. [Foreign Language] On the cosmetics front, we carry out fresh content marketing and brand development initiative for our private label skincare brand SUYE.
As part of these efforts, we appointed our popular Chinese female celebrity as a brand spokesperson for our new product line campaign ingredients used in mesotherapy treatments.
In addition SUYE marketing campaign produced a number of engaging short videos. These videos successfully boost the online and offline brand awareness and attracted beauty lovers from both our own third-party platforms.
We are confident that these augmented traffic flows will serve as a solid foundation for future product commercialization.
During SUYE’s 12th anniversary celebrations we will launch a number of the new skincare products that campaign ingredients used in medical aesthetics under the SUYE brand generating over RMB21 million sales during the anniversary celebration promotion. [Foreign Language] Food is another strategic focus within our private label brand metrics.
Our original brand concept for Gourmet Yunji was to enable our users to enjoy delicious food all over the world without even having to leave their home. This concept, which is also visually illustrated and amplified in our food category short video marketing content. China is a vast country with abandon resources and each region presents its own unique cuisine. We update our social media account on a weekly basis with video stream around sharing a dish from my hometown. This thing is designed to involved viewers’ Nostalgia with hometown tastes well stimulating their interest in delicious food from diverse location. Currently each short video on our Gourmet Yunji official account on third-party platform receives around 1 million views constantly.
We will continue to invest in content developments on our own and third-party platform.
So confident that our compelling marketing content will substantially improved brand awareness and create business value in the near and long-term. [Foreign Language] Meanwhile, the pandemic has brought about certain changes in consumer behavior and mindset faced with uncertain micro environment. Consumers are increasing cautious with personal expenditures.
As a result, market demand for discretionary products have declined.
As a social e-commerce platform that maintains growth relationships with its users. We aim to provide a valuable and trustworthy sellers. That it is the expectation..
As in time, we constantly try to provide more authority services to inspire customers as such, we have enhanced our own service system while launching more value-added services. [Foreign Language] We are great instead it’s provision in our healthcare categories, community groups by piloting a nutritional consulting service where users are provided with professional advice and feedback for these pilot service, we designated professional nutrition to cover each community group and organized in my live streaming group classes with a team of professionals and sports experts.
During this period, 90.6% of the 12 users were successfully retained and they engaged with nutritionist on a daily basis. [Foreign Language] Looking ahead, in order to deliver every higher level of service to our users, we’ll increase investment in the development of service managers.
During the second half of this year, having implemented very strategic initiative to reduce costs, improve operating efficiency, and develop private label brand product over the past year, our gross margin has improved significantly. This improved gross margin enables us to increase service managers’ income as an incentive to reward outstanding performance. [Foreign Language] With that, I will turn the call over to Mr. Peng Zhang, our Vice President of Finance, to go through the financial results.