Thank you, Ryan. I'd like to start with the outlook for LotteryLink.
As you know the lottery market in the US presents a tremendous opportunity with over $100 billion in annual sales and only about 5% of these purchases is frontline. Even with our favorable customer acquisition costs reaching all of these potential users would require a significant amount of capital not to mention time and other resources. We believe that the affiliate model is core to our business and the most effective and efficient way to expand our user base which is why we are putting an increased focus on growing our LotteryLink program. By adding new master and subject the lease to the LotteryLink programs we gained access to their sizable customer base and through promotional programs, we can cost-effectively convert these consumers into Lottery.com users. To provide an update on the grocery promotional program, this program expanded in April following a successful pilot program and has been well completed by the grocer’s customers. Recently our partner discovered a potential contractual conflict with the regulator in that jurisdiction where the program operated. Together with our partner, we have decided to pause these LotteryLink campaigns in this jurisdiction and are in discussions with them to pivot this program to more jurisdictions given the initial success of the program.
We have spent many years building our reputation with the US state and do not want to jeopardize our or/our partner's reputation in exchange for a short-term gain. Though this particular campaign is expected to pivot to new jurisdictions it has already provided a valuable case study that we can utilize in demonstrating LotteryLink's liability for partners and brands to create recurring revenue streams through profit sharing and also engage their customers through compelling campaigns.
We have had success communicating this value proposition to new potential affiliates and sub-affiliates and look forward to activating new programs throughout 2022.
In addition to new affiliates, we have added the LotteryLink -- excuse me.
In addition to the new affiliates we have added to LotteryLink since the beginning of this year, we are currently in advanced discussions with multiple new potential LotteryLink partners from various industries, including national brands with both a retail and online presence.
Although, LotteryLink has only been in existence for a few quarters, it has been a significant contributor to our growth and we are confident in its future ability to expand our user base and brand in a capital-efficient manner.
Now for an update on Project Nexus.
We have successfully launched Phase 1 of Nexus.
As a reminder we expect Phase 1 to significantly improve capability, security and the ability to quickly implement new product updates and launch new products. These enhancements not only benefit users, but also improve our ability to scale the business and provide real-time data to LotteryLink partners, so they can optimize their marketing efforts.
We have several new affiliates prepared and poised to send us new users now that Project Nexus is operational. With regards to new jurisdictions, we are continuing to diligently work on our expansion efforts and continue to anticipate that we will receive approvals to operate in five new domestic jurisdictions by the end of 2022.
While we continue our efforts to receive the required approvals to enter these new jurisdictions, we are focusing our marketing efforts in existing states where there remains a significant total addressable market.
As we scale in jurisdiction where we currently operate, we intend to use these key studies to demonstrate to other states how we can expand their game sales and ultimately generate additional revenue for the state, as well as in educational reference [ph] environmental and other projects that many lottery contribute to.
Now moving to B2C. We began expanding our direct-to-consumer advertising campaigns in April as we've outlined during our last call. These campaigns have launched on major digital media platforms and have been focused on targeting audiences where our testing has indicated we received the highest return on investment.
As we all know jackpot sizes can have a significant impact on B2C ticket sales.
For example, in the first quarter of 2021 both Powerball and Mega Millions had very large jackpots over $1 billion, which resulted in outsized game sales. These large jackpots did not repeat to the same magnitude in the first quarter of this year, so we did not receive the same benefit.
However, when we compare 2022 gain sales to our historical results for similar jackpot sizes, our sales have increased over 50%. We believe a large driver of this strong performance is a result of new users we have added through B2C campaigns as well as new users from LotteryLink.
Importantly, since we launched our customer acquisition campaigns, our customers -- our customer acquisition costs have been trending in line with our expectations and only up a few dollars from our historical average of $4.
As we have long stated, our B2C business model is focused on leveraging our strong brand to attract new customers at favorable cost and then retaining those customers and quickly suing them profitable.
While these campaigns have only been in operation for a few weeks, we are pleased with the initial results and are optimistic that we will be able to scale them as 2022 progresses and cost effectively expand our user base. In summary, we've made progress executing on the strategic growth initiatives we set for the company and the whole team is focused on building on this momentum in 2022. We believe that the combination of our multi-pronged growth strategy focused on profitability and a strong balance sheet all combine to position us well for the future.
Now Jesse we'd like to open up the floor for questions.