Thanks for the financial overview Ned.
Before providing a sales and operational update, let me say that we are well on our way to becoming a fully integrated organization. I'm incredibly proud of our combined teams pulling together to achieve solid year-over-year growth during a time, in which our team could have easily been distracted by the integration.
During the fourth quarter, we saw a healthy mix of new sales activity and customer expansions across both our business and geographic regions. From a direct sales standpoint, our team signed several notable deals in Q4, including Michelin North America and ABB in Mississippi, a leader in digital transformation, as well as Caterpillar in East Peoria.
We also secured major or new wins with our leading transportation company's All Truck and Tropical Shipping, which we did press releases on. All Truck selected us to upgrade its entire fleet of more than 1,500 trailers from existing 3D devices to our 5G compatible LTE LV-100 devices.
Tropical Shipping selected PowerFleet to equip its entire U.S. chassis fleet with more than 2,000 5G compatible LTE LV-300 next generation asset visibility systems on existing and new chassis builds.
In addition to All Truck and Tropical, we also had several of the top 100 U.S. logistics fleet expand their take up of our LV series platforms. This includes hub group and the drive band division, selecting our LV 300 and apply taking our LV 500 and Cerva upgraded it’s 3G units to our LV 100 platform.
We have similar success in expanding our dealer channel with significant wins including Daimler truck manufacturing plants, and Owens Corning plant as well as the General Mills plant.
On top of this our partnership with Jungheinrich, the third largest forklift manufacturing globally, continues to build momentum as we're seeing increased volume of orders secured in Europe.
Our continued success with Avis budget group has spurred active discussions with other major rental fleet operators about potential deployments of our technology and we expect to be in field trials with these operators shortly.
Additionally, we are currently bringing Pointer's fleet management products to the U.S. This was one of the investments that Ned mentioned, to pursue the massive class one through class five vehicle market.
We expect to see traction here starting in Q3.
From an international perspective, our presence and footprint continue to expand.
During Q4, Pointer was selected as a major provider for Israel's alternative project recently renamed Iran-Iraq to potentially install mobility systems on up to four million cars to reduce traffic congestion. The initial assessment project of 3,000 cars is currently underway with the Ministry of Transport and it's already being expanded to 10,000 cars.
Mobileye, a subsidiary of Intel selected Pointer to work on reporting of traffic light status to help us mobilize autonomous vehicle initiative. The project will be deployed to hundreds of traffic lights with a potential of Mobileye taking this globally.
Another win was with MDA, an ambulance company who selected Pointer to supply monitoring to thousands of real-time monitor defibrillators, and it was outfitted our mobility solutions on their entire fleet of ambulance and medical motorcycle fleet for optimal response to any incident. Clearly, we are very pleased with our Division Head, Ilan Goldstein and his team's success with the new sales and product initiatives underway in Israel that had global applicability.
That covers the major sales update for the quarter. I'd like to shift gears on and talk about our integration of Pointer, which is proceeding very rapidly.
As I mentioned in my opening remarks, we've already received several milestones or achieved several milestones in the first six months, since we closed the acquisition. This includes consolidating our strategic and tactical plans as well as our product roadmaps.
On top of this, the alignment of our sales and go-to-market teams is already yielding early success to those being engagement with Avis in Mexico. And also a major industrial truck opportunity in Mexico as well.
We already eliminated duplicated corporate reporting costs, and identified more than $3 million in supply chain savings that will be cut in over the next several quarters.
We also expect to realize another $2 million to $3 million in cost savings in 2021 related to the platform consolidations we currently have underway. Again, we invest in those platform consolidations this year to obtain those savings in 2021. To be sure, we will be balancing investing our continued growth initiatives while we realize these savings.
From a personal standpoint, we've integrated the respective IT systems and Pointer teams and are now collaborating as one cohesive unit.
In fact, PowerFleet's leadership team today is one of the strongest, if not the strongest team I've personally worked with in my entire career.
Wrapping up together, PowerFleet is a much stronger business today with greater scale and resources and industry leading end-to-end IoT platform, significant large scale opportunities and robust annual growth rates in our targeted markets. These advantageous dynamics give us confidence and ability to realize our financial outlook for the first years as a combined business. This includes generating more than $150 million in total revenue, of which over 55% is derived from high margin subscription and services revenue.
We believe our adjusted EBITDA will also expand in 2020 as we implement our -- identified cost savings and hit our sales targets assuming the coronavirus is brought under control in the next one or two quarters. We're also on pace to meet or exceed our target of having more than 600,000 mobile subscriber units on our platform by the end of 2020.
Longer term, our vision of creating PowerFleet as a global IoT software solutions provider is quickly progressing, which we believe will generate significant shareholder value through global operational and financial scale, sustainable profitability and cash flow generation.
And with that, we're ready to open the call for your questions. Operator, please provide the appropriate instructions.