Conference Operator: Good day, and thank you for standing by. Welcome to the H World Q2 2026 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker’s presentation, there will be a question and answer session. To ask a question during this session, you will need to press star one one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star one one again. Please be advised that today’s conference is being recorded. I would now like to hand the conference over to your speaker today, Ivy Law. Please go ahead.
Ivy Law, Investor Relations, H World Group: Thank you, operator. Good evening and good morning, everyone. Thanks for joining us today. Welcome to H World Group 2026 second quarter and first half earnings conference call. Joining us today is our founder and Executive Chairman, Mr. Ji Qi, our CEO, Mr. Jin Hui, our CFO, Mr. Arthur Yu. Following our prepared remarks, management will be available to answer your questions. Before we continue, please note that the discussion today will include forward-looking statements made under the Safe Harbor provision of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, our results may be materially different from the views expressed today. A number of potential risks and uncertainties are outlined in our public filings with SEC. H World Group does not undertake any obligation to update any forward-looking statements except as required under applicable laws.
On the call today, we will also mention adjusted financial measures during the discussion of our performance. Reconciliation of those measures to comparable GAAP information can be found in our earnings release that was distributed earlier today. As a reminder, this conference call is being recorded. The webcast of this conference call, as well as supplementary slide presentation, is available at ir.hworld.com. With that, now I will hand over the call to our CEO, Mr. Jin Hui, to discuss our business performance in the second quarter of 2026. Mr. Jin, please. Dear investors and analysts, good day. Thanks for joining us today. Welcome to H World Group’s second quarter 2026 earnings conference call. During the first half of 2026, domestic culture and tourism travel in China maintained steady growth.
According to the Ministry of Culture and Tourism, domestic resident trips reached 3.5 billion in the first half, representing a 5.4% year-over-year increase. As visa-free policy for multiple countries continued to take effect, inbound tourism gained strong momentum, bringing new growth opportunities to China’s lodging industry. On the consumption structural front, the growth of total domestic travel spending moderated up 2% year-over-year to RMB 3.2 trillion in the first half. This reflects new consumption characteristics among travelers, which are more frequent trips with more prudent spending decisions. Recently, the government issued a plan to build China into a nation strong in tourism during the 15th five-year plan period, which laid out 2030 targets including annual domestic resident trips exceeding 8.3 billion, with total consumption reaching RMB 7.7 trillion, and inbound tourist arrivals reaching 190 million, with total spending exceeding $150 billion.
The plan also outlined adjustments to the tourism regional layout and a greater supply of high-quality culture and tourism related products. We believe the travel related industry supply chain has great long-term growth potential. Moving forward, H World Group will keep leveraging our multi-brand portfolio, hotel operation expertise, and digital capabilities to steadily expand our brand network and capture accommodation demand brought by travelers.
Jin Hui, CEO, H World Group: 面对当下行业机遇与挑战,华住始终坚守长期主义,做难而正确的事情。我们扎根大众住宿赛道,锚定高质量发展。在酒店网络的布局上,我们持续开拓下沉市场,同时抢占核心城市优质点位,持续优化存量门店布局。二季度,集团通过区域突破和低线城市渗透,实现了高质量的网络扩张。在营房量同比增加12.7%的驱动下,集团酒店GMV同比增长13.2%至305亿元。华住会员体量及会员预订间夜量也均实现稳步增长。更为重要的是,集团轻资产的加盟业务,无论在规模、收入还是利润上,均实现了强劲的增长。2026年二季度加盟收入同比提升25.2%至36亿元,经营毛利同比增长18.5%至22亿元。
Ivy Law, Investor Relations, H World Group: Facing the current industry opportunities and challenges, H World remains committed to do the right thing for the long term. We focus on the mass market lodging segment and emphasize high quality development. On hotel network, we continue expanding into lower tier cities, while at the same time securing those prime locations in the core cities, continuously optimizing our existing hotel footprint. In the second quarter, we achieved high quality network expansion through regional breakthroughs and lower tier city penetration, backed by a 12.7% year-over-year increase in the number of rooms in operation. The group’s hotel GMV grew 13.2% year-over-year to RMB30.5 billion. Room nights booked by members also achieved steady growth. More importantly, the group assets light, managed and franchised business delivered robust growth across scale, revenue, and profit.
In the second quarter, managed and franchise revenue increased 25.2% year-over-year to RMB3.6 billion, and gross operating profit grew 18.5% year-over-year to RMB2.2 billion.
Jin Hui, CEO, H World Group: 在行业竞争环境趋于良性的背景之下,华住中国依托产品服务的迭代升级、精细化收益管理及综合营销能力的持续提升,二季度ADR同比增长2.6%,实现了连续四个季度ADR的正增长。ADR的增长也带动二季度RevPAR同比提升1.1%。
Ivy Law, Investor Relations, H World Group: With industry competition rationalizing, H World China achieved a 2.6% year-over-year increase in ADR in the second quarter, which was backed by our continuous product and service upgrades, revenue management, and integrated marketing capabilities. This marked our fourth consecutive quarters of positive ADR growth. The ADR improvement fueled a 1.1% year-over-year increase in RevPAR in the same period.
Jin Hui, CEO, H World Group: 我们稳步推进高质量的网络扩张,持续完善城市布局。截至二季度末,华住中国在营酒店达到13417家。我们的酒店品牌和产品持续获得加盟方的青睐和高度认可,公司签约表现稳健。截止6月底,管道内酒店同比、环比均有提升,达3054家。我们的在营及管道内酒店已覆盖1468个城镇,继续向千城万店2.0的目标迈进。在布局低线下沉市场的同时,我们持续优化核心城市优质商圈的门店布局。我们相信,依托华住不断精进的产品实力与品牌势能,我们能够在中国核心存量市场取得进一步突破。
Ivy Law, Investor Relations, H World Group: We continue to steadily expand our high quality hotel network and enhance our nationwide network presence. As of end June, we had 13,417 hotels in operation in China. Our hotel brands and products continue to gain strong favor and recognition from franchisees, and we maintain a solid signing momentum. As of end June, hotels in pipeline increased both year-over-year and quarter-over-quarter, reached 3,054. Our hotels in operation and in pipeline cover 1,468 cities in China, and we are matching towards our goal of 20,000 hotels in 2,000 cities. While expanding the lower tier market, we also continue optimizing hotel footprint in core cities and prime commercial districts. We believe that with H World’s strengthened product competencies and brand influence, we can achieve further breakthrough in China’s core existing markets.
Jin Hui, CEO, H World Group: 在品牌档次的布局上,集团聚焦国民经济型及中档酒店赛道,深耕大众消费市场,持续强化主力品牌核心竞争力。随着汉庭、全季产品的迭代升级,我们很高兴看到新版本门店的热客实现了显著提升,同时也收获了消费者与加盟商的广泛认可。伴随汉庭快捷新品陆续落地,集团也进一步夯实自身在经济型中档住宿市场的领先优势。近期新出炉的Hotels 2025年全球单品牌酒店规模榜单印证了我们品牌战略的成效。
Conference Operator: Please continue to stand by. Your conference will resume shortly.
Jin Hui, CEO, H World Group: OK.
Ivy Law, Investor Relations, H World Group: 听不见,也没有。
Conference Operator: We have the sound back. Please resume.
Ivy Law, Investor Relations, H World Group: OK, let’s continue.
Jin Hui, CEO, H World Group: 好。所以汉庭和全季成为中国酒店品牌首次拿下Hotels榜单的冠亚军。除此以外,中档主力酒店桔子酒店排名攀升至全球第26位,成为集团品牌规模化扩张的又一亮眼的里程碑。但我们认为规模领跑只是阶段性成果,后续集团将继续坚持高质量发展,深耕产品打磨,持续迭代升级,以提高产品质量与服务,更好地满足消费者的多元化住宿需求。展望未来,由汉庭、全季、桔子组成的有限服务金三角品牌,将持续释放强劲的市场竞争力,成为集团落地千城万店2.0战略关键的驱动引擎。
Ivy Law, Investor Relations, H World Group: We focus on the economy and midscale segments, deeply cultivating the mass market and continuously strengthening the core competitiveness of our flagship brands. With the upgrades of HanTing and JI, we are pleased to see that the new version hotels delivered meaningful improvement in RevPAR and gained broader recognition from guests and franchisees. With the rollout of HanTing Inn, we are further solidifying our leading position in the economy and midscale lodging markets. In the recently released Hotels 2025 global rankings for single-branded room counts, JI Hotel leaps from the number 4 place globally to the top spot, with HanTing closely following in the second place. This marks the first time Chinese hotel brands have claimed the top 2 positions on this list and underscores the effectiveness of our brand strategy.
In addition, our core midscale brand Orange Hotel climbed to 26th place globally, representing another notable milestone in our brand-led expansion. We view this scale leadership as a milestone to date, and we will continue to adhere to high quality development, focusing on product refinement and continuous iteration to improve product quality and services to better serve guests’ diversified lodging demands. Looking ahead, our limited service Golden Triangle brands, namely HanTing, JI, and Orange, will continue to unleash strong market competitiveness and serve as a key growth engine for the group’s 20,000 hotel in 2,000 cities strategies.
Jin Hui, CEO, H World Group: 除了核心大众品牌的深耕和网络布局的完善,华住中国中高端板块也在稳步发力。我们坚持多品牌策略,通过清晰的品牌定位与价值主张,稳步推进以城际、大冠、水晶及美居四大品牌为核心的发展战略。截至二季度末,华住中国中高端品牌在营及管道内酒店已达到1738家,同比增长13.4%。
Ivy Law, Investor Relations, H World Group: Besides deepening our core mass market brand and network expansion, our upper midscale segment has also been making steady progress. We stick to our multi-brand strategy with distinct brand positioning and value propositions, and push ahead with our development strategy centered on 4 flagship brands: IntercityHotel, Grand JI, Crystal Orange Hotel, and Mercure. As of end June, H World China’s upper midscale brands had 1,738 hotels in operation and in pipeline, up 13.4% year-over-year.
Jin Hui, CEO, H World Group: 营销方面,我们始终坚持以华住会为核心。我们坚信会员体系及直销能力是支撑公司业务长期可持续发展的重要核心竞争力。随着我们酒店网络覆盖更多的城市,华住会的会员体量及会员营业都实现了稳步增长。除此以外,为升级会员权益,升级用户体验,集团持续精进会员精细化运营体系,深化多业态跨界联动,拓展会员积分多元消费场景。同时加速海外市场布局,优化华住会APP,承接入境游市场需求,赋能全球化会员服务。未来我们将进一步加强品牌建设,拓宽获客场景,同时不断优化会员权益,来提升会员转化,增强会员粘性。
Ivy Law, Investor Relations, H World Group: On the marketing front, we have always centered our strategy on our H Rewards membership program. We firmly believe that our membership program and the direct sales capability are the core competitive advantages underpinning the group’s long-term sustainable growth. As our hotel network expand to more cities, H Rewards membership base and the room nights booked by members have both achieved steady growth. In addition, to upgrade membership benefit and enhance our guest experiences, we are refining our membership-centric operation, deepening cross-industry partnership, and expanding diversified loyalty point consumption scenarios for our members. At the same time, we are accelerating our H Rewards international presence, optimizing our H Rewards app to capture more inbound travel demand, and empower global membership services. Going forward, we will further strengthen brand building, broaden customer acquisition channels, and continuously optimizing membership benefits to enhance member conversion and strengthen member loyalty.
Jin Hui, CEO, H World Group: 在深耕内部经营管理、推动集团业务稳健扩张之余,我们也始终主动践行企业社会责任。这边主要有三个方面想和大家分享,首先是带动属地就业,创造岗位。随着我们门店网络的不断扩张,持续吸纳新员工的加入,截至6月底,集团在岗员工总数已突破26万人。除此以外,我们也在不断完善内部人才培养机制,给员工规划清晰的晋升和成长路线。其次,我们坚持推进酒店绿色低碳运营,落地各类节能措施。我们也会把成熟的能耗管理方案给到加盟商,帮助门店省下水电能源开支,进而取得更好的经营回报。最后便是公益回馈方面。依托集团公益基金会,我们落地不少公益项目,通过教育帮扶、灾情支援等来回馈社会。未来我们也将会继续推进各项社会责任工作,兼顾业务成长与社会担当,担负起面向消费者、加盟商、员工和社会的企业使命。
Ivy Law, Investor Relations, H World Group: In addition to focusing on internal operational management and driving steady business expansion across the group, we are also committed to proactively fulfilling our social responsibilities. I would like to share three key areas. Firstly, H World boosts local employment and creates job opportunities. The continuous expansion of our hotel network enables us to recruit more employees on an ongoing basis. As of end June, the total number of employees of the group exceeded 260,000. In addition, we continue to refine our internal talent development program, providing employees with clear career paths. Secondly, we pursue energy saving management of our hotels and have rolled out multiple initiatives. We share proven energy saving management solutions with our franchisees to help them cut water and electricity costs and secure better operating returns. Thirdly, our social welfare initiative.
Supported by the group’s charity foundation, we have launched a wide range of public welfare programs to give back to the society through educational assistance, post-disaster support, and other initiatives. Going forward, H World will continue to push forward the social responsibility initiatives, balancing business growth with social commitment and upholding our corporate mission to guests, franchisees, employees, and the wider community.
Jin Hui, CEO, H World Group: 接下来我们就来回顾下华住国际业务的表现。2026年二季度,我们部分地区的酒店受到中东冲突的影响,同时我们在东南亚发展新的国家,开业的新的门店还处于爬坡期,这对我们华住国际混合以后的RevPAR造成了一定的影响。二季度,华住国际RevPAR同比下滑3.8%,其中ADR同比上涨0.9%,入住率同比下滑3.5个百分点。尽管华住国际业务整体承压,但我们欧洲业务的表现良好。欧洲板块的经营表现在平均房价、入住率双重改善的驱动下,二季度RevPAR同比增长1.1%。未来我们将持续优化公司在欧洲的运营效率,同时稳步推进在亚太市场的战略布局。
Ivy Law, Investor Relations, H World Group: Next, let’s go over our operational performance in the international market. In the second quarter, HWI’s blended RevPAR was affected by the Middle East conflict, as well as our Southeastern Asia expansion, which were still in the ramp-up period. In the second quarter, HWI’s RevPAR decreased 3.8% year over year, with ADR up 0.9% and occupancy rate down 3.5 percentage points. Nevertheless, our Europe business delivered a solid performance. The European segment’s RevPAR grew 1.1% year over year in the second quarter, driven by improvements in both ADR and occupancy. Going forward, we will continue to optimize HWI’s operational efficiency in Europe and push forward our strategic layout in the Asia-Pacific market.
Jin Hui, CEO, H World Group: 以上就是华住2026年二季度业务情况的更新。下面有请集团CFO Arthur Yu为大家分享集团二季度的财务情况,有请。
Ivy Law, Investor Relations, H World Group: This concludes the business update for the second quarter of 2026. I will now hand over the call to our CFO, Mr. Arthur Yu, for financial performance for the quarter.
Arthur Yu, CFO, H World Group: Thank you, Jin Hui. Good evening and good morning to everyone. Now let’s walk through our Q2 financial highlights. In the second quarter, our group revenue grew 10.8% year-over-year to RMB 7.1 billion. This was primarily driven by our China business. In the quarter, our China revenue increased 14.9% year-over-year to RMB 5.9 billion, supported by a steady and high quality network expansion as well as continued RevPAR recovery. Our international business revenue decreasing 5.8% year-over-year to RMB 1.3 billion, which was due to the closure of leased hotel and therefore a decline in lease revenue. We are happy to report that our group recorded another quarter of strong profit growth. Adjusted EBITDA increased 20% year-over-year to RMB 2.7 billion, with adjusted EBITDA margin expanding 3 percentage points year-over-year to 38.3%. The margin improvement was attributable to a growing profit contribution from our asset light business, coupled with well controlled G&A expenses.
In the second quarter, hotel operating costs increased 7.4% year-over-year, slower than our revenue growth as we became more asset light. SG&A expenses in the quarter rose 6.1% year-over-year, which was also slower than our revenue growth, reflecting our cost management capabilities. Adjusted net income grew 26.9% year-over-year to RMB 1.7 billion, with the adjusted net income margin improved 3 percentage points to 24%. Supported by ongoing high quality asset light network expansion and improved RevPAR performance, our M&F business revenue grew a solid 24.2% year-over-year to RMB 3.6 billion. M&F gross operating profit increased 18.5% year-over-year to RMB 2.2 billion. Lastly, on shareholder returns, we are very pleased to announce that we completed our 2024 shareholder return one year ahead of our plan. We are committed to returning to our shareholders, which will continue to be supported by our healthy operating cash flow and strong balance sheet.
We therefore announce that the board has approved another three-year shareholder return plan with an aggregated amount of $2.5 billion effective from today. As the first distribution under this new shareholder return plan, the board has also approved an ordinary cash dividend of approximately $275 million. With that, we conclude our financial review for the second quarter of 2026.
Ivy Law, Investor Relations, H World Group: With that, we are ready to take your questions. Operator, please open the line for Q&A.
Conference Operator: Thank you. We will now begin the question and answer session. If you wish to ask a question, you will need to press star 1 1 on your telephone and wait for your name to be announced. To withdraw your question, please press star 1 1 again. We will take our first question, and the question comes from Lydia Ling from Citi. Please go ahead. Your line is open.
Lydia Ling, Analyst, Citi: [Foreign language] Thanks management, this is Lydia from Citi and congratulations on the solid results in the second quarter. My question is mainly on the RevPAR trend. Into the quarter, we observed a volatile travel demand affected by the extreme weather, especially during this peak summer season. Could you share the RevPAR performance during the summer holiday and also into second half base goes are relative higher. What’s management latest expectation on the third quarter and also full year RevPAR trend? [Foreign language]
Jin Hui, CEO, H World Group: 好,谢谢提问。我是金辉,我来回答这个问题。目前应该讲中国的旅游休闲的需求还是处于一个持续增长。我们非常坚信的一点就是中国的消费者已经把旅游休闲作为他们的刚需,这个在疫情以后表现得非常的明确。第二方面,政府非常鼓励支持文旅出行。今年上半年推出的各地的春假,以及在八月初推行的公务员休假的这样一个制度。第三个,当然毫无疑问,我们在这一轮里面看到了大量新型的休闲旅游的客源和场景,家庭游、银发游、自驾游表现得也非常的强劲。当然,入境游也带来了非常大的增量市场,尤其对一二线的核心城市。七月份的确受到了——
Ivy Law, Investor Relations, H World Group: Sorry, I will translate first. Thank you for your question. This is Jin Hui, I will answer this question. Currently China’s leisure travel demand is still steadily growing. We firmly believe that in China, consumer have treat leisure travel as one of the necessities. This has been very clear after the COVID reopening. Secondly, the government is very supportive of the culture and tourism travel. In the first half this year, we do see multiple regional government introducing spring holiday. In early August, we also saw government encouraging public servants to take holidays. Certainly, around this round of leisure travel trend, we do see new scenarios and new customers emerging. For example, family trips, travel by silver hairs, travel by self-driving, those both have been performing very strong. Of course, inbound travel has also brought us increasing demand, especially in those core cities in the Tier 1 and Tier 2 cities.
Jin Hui, CEO, H World Group: 七月份受到某些地区的极端天气影响,的确对经营产生了很大的影响,进而导致部分市场的暑期上半段的业绩表现低于预期。当然,我认为也受到了部分春假的平移的影响。但八月份目前来看,整体趋势是回暖。考虑到整个外部环境的变化和不确定性,我们对整体的需求还是保持一个谨慎乐观的态度。所以对2026年全年,我们维持RevPAR稳定的目标目前不变。
Ivy Law, Investor Relations, H World Group: Yes, as you mentioned, in July, we do see several regions being negatively affected by those severe weather, and it impacted operational results. In some of the market, for the first half of this summer holiday, the performance was below expectation. Also, on the other hand, I do think that this is also partially affected by the spring holiday. In August, so far we do see the overall trend recovering. Considering all the uncertainties in the macro environment, we maintain a cautiously optimistic view for the overall demand. For the full year of 2026, we maintain our view for the overall RevPAR unchanged.
Jin Hui, CEO, H World Group: 好,谢谢。
Ivy Law, Investor Relations, H World Group: Thank you.
Conference Operator: We will take our next question. Your next question comes from Dan Ji from Morgan Stanley. Please go ahead. Your line is open.
Dan Ji, Analyst, Morgan Stanley: 各位管理层晚上好,我是大摩的Dan。我有两个问题,第一个是围绕开店的,就是华住中国上半年我们看到毛开店是1035家。刚刚金总也提到了,我们会坚定迈进全年2200到2300家的这样一个目标,这个非常清楚。我的问题是想从季节性上看,去年的上半年的开店有接近1300家毛开店,占全年比较大的头,那在上下半年这种季节性开店最佳时间是不是有一些结构性的变化,跟去年。我的第二个问题是关于经济型酒店的矩阵,就是刚才看到汉庭3.5或以上的版本更新已经达到了55%。那么今年年前公司推出了新的汉庭快捷,还有全新的汉庭4.0的一些进展。我想问一下这边有没有一些更新的进度,比如说像数量上,或者是产品迭代后运营上的一些提升。
Ivy Law, Investor Relations, H World Group: [Foreign language] This is Dan from Morgan Stanley. I have two questions. My first question is on hotel opening. We saw gross opening in first half 2026 was 1,035 hotels. Although on track with Mr. Jin’s reassurance on full year target of 2.2 to 2.3 thousand, it is 20% below first half last year. Is there any structural change in the contribution of the two halves in the year seasonality wise? That was my first question. My second question is about economy segment upgrade.
Dan Ji, Analyst, Morgan Stanley: HanTing product, we see that it is now more than 55% are version 3.5 and above. Can the management share some progress made on the latest addition of 4.0 and HanTing Inn, such as quantity or operating improvements? Thank you.
Jin Hui, CEO, H World Group: OK,谢谢Dan的问题,我来回答一下。第一,我先回答一下关于整个二季度华住在开业方面的一些情况。华住二季度新开门店是498家店,开店数量基本符合公司的规划和预期。二季度的签约表现也非常稳健。截止6月底,华住管道内酒店同比和环比均有所提升。在这个过程当中,我想非常强调一点,华住不仅仅是要强调规模量的发展,更是希望实现质的提升。我们对目前新签约和新开业门店提出了更高的要求,而且这个高质量发展的战略我们将会坚持在未来几年始终如一地贯彻。我们应该讲,将维持整个全年的开店的指引目前不变。确实上半年的开业数值可能会受到同期基数和一些供应链开业的一些阶段影响,我觉得整体还是在预测以内,是属于符合预期的一个状态。谢谢,这是第一个问题。
Ivy Law, Investor Relations, H World Group: Thank you, Dan, for your questions. On the overall new hotel network expansion, in the second quarter, we opened 498 hotels. The number of opening is actually in line with our plan and our expectation. More importantly, if you look at the new signings, we also achieved solid new signings in the second quarter. As end of June, the number of hotels in our pipeline actually increased both quarter-over-quarter and year-over-year. We always emphasize that for each quarter, what we want to achieve is not just very simple quantity growth, but quality improvement. We do have higher requirement for our new signings and the new openings. In the next few years, we will continue our sustainable high quality growth strategy unchanged. For the full year of 2026, we maintain our full year opening guidance.
Yes, in the first half, the opening number was impacted by the base as well as by the supply chain. I do think it’s just normal volatility, and there’s no change in our overall opening plan. Thank you.
Jin Hui, CEO, H World Group: 关于汉庭的第二问题,我也很乐意和大家做些分享。首先,汉庭4.0版本得到了市场和加盟商的一致认可。新版本的门店的RevPAR同比显著高于老版本。汉庭快捷推出以后,在营和管道内迅速超过了200家,发展速度好于我们的预期。开业门店的经营表现非常优异。这两点都证明了华住的能力在经济型酒店推动高质量发展的这样的一个预期将会得到非常好的执行。后续我们将持续对汉庭的老旧门店版本进行升级迭代,进一步优化梳理汉庭品牌的矩阵,同时也会下沉市场和小型物业的门店翻盘提供足够的产品方案。总之,在经济型这个领域,华住将会充分地发展,充分地实现市场的占领。
Ivy Law, Investor Relations, H World Group: On your second question, I am very happy to share with you that our HanTing 4.0 version have achieved both market and franchisees recognition. The new version of HanTing, the RevPAR performance is meaningfully better than the older version. After we rolled out HanTing Inn, the number of hotels of HanTing Inn in operation and in pipeline actually quickly exceeded 200. The overall development is actually better than our expectation. The operational performance of those HanTing Inn that’s in operation is also very strong. I think both the two points that I mentioned above actually shows you that H World Group has very strong capability in high quality development in the economy hotel segment, and we are very strong in executing.
Conference Operator: Going forward, we will continue to upgrade our HanTing’s older version of hotel to go through the overall HanTing hotels portfolio to improve the overall hotel portfolio quality. Meanwhile, with the HanTing Inn product, we also provide the product that’s available for those smaller properties for them to open under our HanTing brand. To conclude, I think under the overall economy segment, it would have very big growth potential to capture the market. Thank you. Thank you. We will take our next question. The next question comes from the line of Yuewu Liu from Citi. Please go ahead, your line is open.
Yuewu Liu / Liu Jiwei, Analyst, CITIC Securities: 管理层好,我是中信证券的刘纪伟,我请教一个关于中高端的问题。前面金辉总也提到了,我们目前的在营加上pipeline的门店数也超过了1,700家。那目前公司对整个中高端酒店市场今年的供需情况有什么样的一些观察?包括是否会进一步去加快在中高端门店这边的布局?那同时的话呢,全季大冠我们是观察到在杭州、广州、武汉其实都是有一些门店落地的。那关于现在全季大冠的经营情况和发展规划,是不是有更多的细节可以做一些分享?我翻译一下我的问题。I’m Liu Jiwei from CITIC. The company now has more than 1,700 upper mid-scale hotel properties. What’s your view on this year’s supply-demand balance in the upper mid-scale hotel segment?
Will you speed up expansion? Also, Grand JI has opened in Hangzhou, Guangzhou, and Wuhan. Could you give-
Ivy Law, Investor Relations, H World Group: Operator? Hello, we still have the participant connected. I believe the signal was cut. Yuewu Liu, are you able to repeat your questions please?
Yuewu Liu / Liu Jiwei, Analyst, CITIC Securities: 喂,可以听到我这边的声音吗?
Jin Hui, CEO, H World Group: 可以。
Yuewu Liu / Liu Jiwei, Analyst, CITIC Securities: 那我重新问一下我的问题。我的问题主要是关于您对这个——
Jin Hui, CEO, H World Group: 英文就可以,英文就听到。
Yuewu Liu / Liu Jiwei, Analyst, CITIC Securities: 好的. I’m Jiwei from CITIC. The company has more than 1,700 upper mid-scale hotel properties. What’s your view on this year’s supply-demand balance in the upper mid-scale hotel segment? Will you speed up expansion? Also, Grand JI has opened in Hangzhou, Guangzhou, and Wuhan. Could you give more color on its operating performance on the development roadmap?
Jin Hui, CEO, H World Group: 好,我来回答一下关于中高端的一些话题。的确,华住把中高端作为集团未来非常重要的一个核心的战略议题,我们也在持续地投入品牌建设和开发能力。中高端目前在中国的市场发展还是不错的,因为一方面承接着消费升级的市场需求,一方面也实现了对传统高端酒店的替代关系,所以它同时存在两个历史的发展机遇。因而华住在中高端会持续保持。我们在以禧玥、大冠、水晶、美居这四个主力品牌来快速发展和实现市场占位的提升。目前禧玥发展非常好,我们对禧玥非常的有信心,而且无论是经营业绩、发展规模都取得了非常好的势能。同时提到了关于大冠品牌。很高兴我们已经在中国陆续签约和开一些门店,连管道的门店已经超过20家。目前我们依然保持大冠在城市的地标,然后打磨大冠的商业模式。我们还处于一个谨慎的发展阶段。但是我们非常看好大冠已经取得的客户口碑和产品模型。我们认为在中国会有非常巨大的发展空间,所以对此我们充满信心。
Ivy Law, Investor Relations, H World Group: Let me answer your questions related to the upper mid-scale segment. Yes, upper mid-scale segment is one of H World’s core strategic area, and we continue to put effort into the brand building as well as the overall development in this segment. For the upper mid-scale market in China, we do see good development opportunities. We actually see opportunities from two front. One is that the upper mid-scale segment actually has the opportunity from consumption upgrade. While at the same time, it also takes some of the demand from those traditional upscale hotels. For H World, we will continue to insist on our multi-brand strategy. We will be building on our brand JI, on Crystal Orange Hotel, on IntercityHotel, as well as Mercure. We will be using these four core flagship brands to achieve fast development and market share gain in the upper mid-scale segment. Currently for the IntercityHotel, it has been growing very strongly. We are very confident on the future growth for this brand. You mentioned brand JI. For the brand JI, we have been gradually signing and opening some hotels. As of now, the number of Grand JI in pipeline have already exceeded 20 hotels. At this moment, we’ll be really focusing on building Grand JI at those very prime locations. We are still refining the overall business model, so we’ll be relatively cautious on developing the quantity of it. We are very positive on what Grand JI has already achieved in terms of the customer reputation, the brand reputation, and the product model. In the future, we believe Grand JI has very big growth potential and we are very optimistic on it.
Jin Hui, CEO, H World Group: 我们非常坚信大冠应该能成为未来中国中高端酒店的旗舰标杆,对此我们正在努力。
Ivy Law, Investor Relations, H World Group: Yeah, we are very confident that GranVey will become a flagship in China’s upper mid-scale segment, and we are really working hard on that. Thank you.
Jin Hui, CEO, H World Group: 好的,谢谢。
Conference Operator: Thank you. We will take our next question. Your next question comes from Ronald Leung from Bank of America. Please go ahead, your line is open.
Ronald Leung, Analyst, Bank of America: 喂,管理层晚上好,我是美国银行的Ronald Leung,我有一个问题是关于会员系统的,还有这个获客渠道的一些变化。请问管理层可以说一说,这个会员的签约的张数最近是怎么样的,还有就是目前的获客渠道有什么变化?还有就是管理层也说这个会员系统,可不可以再讲多一些具体的有什么要货或是调整的策略?好,谢谢。Let me translate my question into English. Good evening, management. My question is related to the membership system. Could management comment on the latest breakdown in terms of the customer acquisition channel? Also could management comment on the strategy in terms of optimizing the membership system? Thank you very much.
Jin Hui, CEO, H World Group: 好的,我来回答关于会员的话题。会员战略是华住经营里面最核心的战略,也是华住的核心竞争力。华住会目前整个会员增长和预定指数,我们认为还是较为正常和预期的。当然,面对新的休闲市场、入境市场、下沉市场这些新市场,华住会员的确需要时间沉淀更多的面对这些新市场的客源。对应的我们OTA的占比也比较稳定,目前维持在20%到25%之间。我们认为面对一些新的市场,我们还是需要OTA的支持,尤其在入境和更多的下沉市场。对此,华住会未来的核心策略,我想总结为三个方面:第一个方面是关于华住会员,由以华住会权益最优为核心的华住的会员运营策略。我们尤其在价格最优、早餐等场景权益的治理上,我们接下去会持续地做很多的工作,同时还会做会员的创新。近期我们推出的家庭卡得到了市场的非常好的反馈。所以第一点是关于会员运营方面,第二条。Sorry,先翻译一下。
Ivy Law, Investor Relations, H World Group: Let me answer the question related to our members. Yes, member is one of our core strategy for H World’s operation, and it is also one of our core competitive advantages. Right now, the overall member, the increase of the members as well as the member contribution in the booking is in line with our expectation. Of course, as we are entering into more market, for example leisure market, the inbound market as well as those lower tier cities market, H World’s membership do need some time to grab those traffic from those new market for us. But meanwhile, the OTA contribution is actually quite stable at around 20%-25%. We do believe that when we enter those new market, we do need OTA support, especially for inbound and lower tier cities. And related to the overall strategy and the future strategic operations for H Rewards members, I will conclude it in three areas. Firstly, is for the H Rewards members, we do emphasize on the best benefit for our members. This one is one of the key strategies for us. This includes the best price, includes breakfast and etc. And going forward, we are also doing more work on innovation. For example, recently we actually launched a family card under our H Rewards membership, and it actually received a quite good feedback from the market.
Jin Hui, CEO, H World Group: 我想第二条呢,就是展开全面的生态的跨界合作。大家有关注到我们去年和滴滴出行,今年和各个航空公司,包括和新能源汽车方方面面的生活方式的打通。
在生态跨界方面,也将会成为华住会非常重要的一个运营策略。最后一条,我们在二季度展开和雅高全面的会员合作,来布局入境和海外会员的发展。一方面承接更多入境需求,也让更多的中国旅客在海外旅游能住上华住和雅高的酒店。所以总结三点,华住会首先聚焦在会员运营方面,其次是在整个生态跨界合作,最后是在整个华住会的国际化发展。我们正在全面地运营。
Ivy Law, Investor Relations, H World Group: Secondly is on the cross-industry partnership. You may have already noted that last year we actually partnered with Didi, and this year we are partnering with multiple airline companies, as well as new energy vehicle companies to really work with those multiple business sectors. The cross-industry partnership will also be one of our important strategies. Lastly is our international or overseas member development. In the second quarter, we deepened our cooperation with Accor on the membership partnership. On one hand, it is really to capture more inbound demand, and also it allows Chinese travelers to be able to stay in Accor’s hotel when they go abroad. So we are really working on that. To conclude on the three points, one is on the membership operation. Secondly is on the cross-industry partnership. And thirdly is on the international development for H World. Thank you.
Conference Operator: Thank you. We will take our next question. Your next question comes from Simon Chang from Goldman Sachs. Please go ahead. Your line is open.
Simon Chang, Analyst, Goldman Sachs: 谢谢金总跟于总的分享。我有一个小小的问题想问的是,看到过去几个季度你们的EBITDA margin上涨得挺不错的,每一个季度都涨大概3到4个点左右。想追问一下,下半年以及全年你们有没有什么指引?反过来说的话,国外,尤其是DHJ快吼,好像季度EBITDA margin好像有一点点的跌幅,所以还是追问,想说看全年的话,在国外你们的看法又是怎么样的?谢谢。My question is in relation to the EBITDA margin trend.
Over the last couple quarters, they have seen a nice 3%-4% margin expansion in China, but yet in overseas markets, the margins, they see some sluggish or slippage. Wondering whether management do have any guidance going in the second half and also for the full year. Thank you. Appreciate.
Arthur Yu, CFO, H World Group: Simon,感谢你的问题,我是Arthur。我来回答这个问题。首先,第一点,我们公司是随着轻资产战略的这样一个推进,所以中长期来讲,我们还是预期公司的整体的EBITDA率会继续地稳定地提升,这个是第一点。
Ivy Law, Investor Relations, H World Group: Thank you, Simon. This is Arthur. I will answer your questions. On the overall margin front, as the group continue to push forward our asset light strategy, in the mid to long term, we do expect companies adjust the EBITDA margin to continue to expand.
Arthur Yu, CFO, H World Group: 另外一方面呢,我们在我们的SG&A的成本的管控上面做得也是比较好的,得益于公司有一套比较完整成熟的成本管控体系。
Ivy Law, Investor Relations, H World Group: On the SG&A front, we have been making really good delivery in the quarter. This is supported by our very mature and development cost control system.
Arthur Yu, CFO, H World Group: 那公司也非常清楚地认识到,未来长期可持续的发展,华住还是需要在做必要的战略的投入,例如说在人才的培养、科技AI的建设、华住会的建设、品牌的建设等等这些方面,我们会做一些长期合理有效的投入。
Ivy Law, Investor Relations, H World Group: At the same time, we are also very clear that in order for H World to achieve a long-term sustainable growth, we have to make necessary strategic investment. For example, in the talent development, in technology and AI, in our H Rewards membership building, in brand building, etc. So in those areas, we will be making reasonable and long-term, and effective investment.
Arthur Yu, CFO, H World Group: 所以下半年我们对利润和成本的展望还是会基本上保持稳定。
Ivy Law, Investor Relations, H World Group: For the outlook of our second half profitability and cost, we will maintain very stable.
Arthur Yu, CFO, H World Group: 第二个问题关于我们海外业务的这样的一个情况。由于我们的海外业务其实受到了一定的中东战争的这样的一个影响,我们在中东和埃及有20多家的这样的一个加盟店,那它对华住国际的收入和利润的贡献其实是非常有限的。
Ivy Law, Investor Relations, H World Group: On our international business, yes, our international business was in some way impacted by the Middle East conflict. For our H World International in the Middle East and in Egypt, we have more than 20 hotels, but they are all managed and franchised hotels, so they have limited impact actually on our H World International’s revenue and profit.
Arthur Yu, CFO, H World Group: 虽然中东的这个战争对我们的客流和成本均是有一定的影响,但是通过整个的我们的成本控制,这个影响还是可以维持在可控的范围之内的。
Ivy Law, Investor Relations, H World Group: Despite the impact of Middle East conflict on the traffic and on the overall operational cost, for H World, we are actually doing more cost control for H World International. So by doing that, overall impact of the Middle East is actually controllable.
Arthur Yu, CFO, H World Group: 从全年的角度来看,我们维持华住国际全年利润率为正这个目标是不变的。
Ivy Law, Investor Relations, H World Group: For the full year, we maintain our goal of achieving a positive profit for our H World International business.
Simon Chang, Analyst, Goldman Sachs: 谢谢。
Ivy Law, Investor Relations, H World Group: Thank you.
Conference Operator: Thank you. This concludes today’s question and answer session. I will now hand the call back to Ivy Law for closing remarks.
Ivy Law, Investor Relations, H World Group: Thank you everyone for taking your time with us today. This will conclude today’s call and we look forward to seeing you in the upcoming quarter. Goodbye.
Conference Operator: This concludes today’s conference call. Thank you for participating. You may now disconnect.